By virtue of being a true TASTEMAKER you use your taste to put people on. For Alexander Cordero of Obnoxious NY, putting people on is an understatement of where he wants the brand to be by 2020:
I tell Eli this all the time, I would like to be a Live Nation for the underground artists. Concerts for people that deserve it and they don't have the plug for it, come to us. Let's work something out.
Check out the final part of Obnoxious NY's interview on Tastemakers: