Tastemakers- Obnoxious New York (1.2)

When you are a tastemaker, you have an obligation to preserve the foundation. For Obnoxoius New York, making sure the culture remembered the importance of their home of The Bronx was paramount in anything they did with their brand:

Who's out here repping us? Where have you seen somebody rep a Bronx [hat]? You've seen Brooklyn. You've seen the New York. You've seen Harlem. They do all the boroughs. But where's you'r BX hat? Where's all the people representing from the Bronx. Hip Hop originated in the Bronx. You get what I'm saying? So, now we're trying to bring it back with fashion, with music, with this little platform that we're giving out now.- Eli

Check out part two of Obnoxious New York's interview on Tastemakers: