M.I.A. helped create one of the burgeoning lifestyle brands emerging from New York City and she has no idea.
On the third and final part of Bonafied's Merse's interview on Live From The Underground, Merse divulges the origins of the Bonafied consortium's formation and keeping personality in the game. Bonafied's Merse reveals that Bonafied was funding a mixtape that was to feature Merse and two other rappers. M.I.A.'s "Paper Planes" was sampled on one of the songs and her lyric "Bonafied hustler making my name" begun the movement.
Merse also tells CulturedApproved's Danny Lugo why his Long Live Merse mixtape included skits and how his upbringing played executive producer:
We come from the generation and era where skits were apart of the album. It didn't even take thought. That was a natural reaction. Talk sh*t.
Check out the third and final part of Bonafied's Merse's interview on CulturedApproved's Live From The Underground below: