Who said you can't come back home and remain king?
According to Nielsen's Twitter TV data, J. Cole's 94 minute HBO concert documentary 2014 Forest Hills Drive: Homecoming was the third most popular TV program (non-sports) over the weekend.
The doc attracted 42,000 tweets from 25,000 different Twitter accounts seen 2.225 million times. The first hip hop concert documentary to air on HBO for a solo rapper had a Twitter audience of 876,000 different accounts.
J. Cole was definitely Hip Hop's man of the weekend, and if it wasn't for a rare constellation of stars forming on television, he may have taken the number one spot. The two television programs with more Twitter activity this weekend were last night's episode of Keeping Up With The Kardashians and the 73rd Annual Golden Globe Awards, currently known as "The Cookie Bowl". The Kardashians only edged out Cole based on the way Twitter ranks TV shows, based on the number of Twitter accounts that saw at least one tweet about the program. The latest pacification of Kardashian narcissism drew a Twitter audience of 956,000, easily beating Cole's 876,000. But, the show only attracted 23,000 tweets sent by 15,000 different Twitter accounts which were seen 1.613 million times, all much lower than what Cole's HBO documentary did.
However, not even Fayetteville's finest stood a chance to the Golden Globes. The telecast drew a ridiculous 1.754 million tweets sent from 518,000 different Twitter accounts which were seen over 298 million times. Those numbers, along with the telecast's Twitter audience of 10.184 million are all declines from last year but more than enough to claim the crown of weekend Twitter TV.
HBO shows do not normally top Twitter TV charts, so we will keep an eye out on where J. Cole's Homecoming ranks with what is sure to be a historic year of programming for HBO in the face of Netflix and Amazon.
Here are the Twitter TV data from this past weekend (1/9 & 1/10):