The Boondocks Use Chris Brown To Explain Why Too Much Social Media Is Bad
By: Keith Nelson Jr (@JusAire)
By the time The Boondocks' last season began, Twitter was beginning to enter to the national consciousness and a few of its most followed celebrities (Kim Kardashian, Nicki Minaj, Justin Beiber, etc) were barely a year old on the platform. Four years later and Twitter has not only engrained itself into the national conversation figuratively, but quite literally. The day The Boondocks' Season 4 premiered, Twitter's new rating system on Neilsen announced ESPN’s documentary 30 for 30: Bad Boys topped the Weekly Top Ten Series and Specials list with 126,000 event-related Tweets that were seen by a Unique Audience of 3.4 million people. Tweets are now driving not only ratings but also Billboard Charts.
After years of meaningless streams of promotional tweets, photoshopped Instagram photos, day in the life vlogs, artists can finally influence their commercial success with their social media presence.
How many times have you seen these words following? "I WAS HACKED".
Unless the Hip Hop police have decided to establish a cybertechnology division dedicated to infiltrating Chief Keef's Twitter account, entertainers are just getting the brutal truth of what complete control of a public image gets you.
So how does an entertainer reap the benefits of commercial success from everyday minutia while maintaining a paradoxical level of privacy?
Enter The Boondocks: