Cupid For Hire Pt. 2: Marriage, Business Mergers + More (With Frsk Purple)

Let's take a further examination of the Love Business and its very important usage of words.

When I first linked with Keith & Lugo, I came to them with a business proposition.  I outlined to them that with all of our individual resources we can form a strong union.

That's called a business proposal.

The same logic is used in a marriage proposal. You find a person that benefits you emotionally,  physically and everything in between. You spark up the idea of spending the rest of your life with them. This comes with tax benefits and when you produce a child you get a tax break. Starting to see a pattern here?

In a 2009 article for Psychology Today , the assistant vice president for Student Health and Counseling Services at the University of Chicago defended and unpacked this ideology. In the article entitled "Marriage As A Business Proposal", Dr. Alex Lickerman, M.D. shows how there is literally levels to this:

Marriage is like a business but not all businesses are created equal. A marriage is more like a Partnership than an LLC, a partnership whose purpose is the management of a shared life. Partnerships are formed as a result of two companies merging. Mergers are always performed to improve the profitability of the two companies involved. Profitability is defined as net gain. Good partnerships result from a careful choosing of partners that have a shared vision for a company, complementary skills, and similar long-term goals

Before we get ahead of ourselves, let's pick up where the last edition of "Cupid For Hire" left off.

We ended "Cupid For Hire" examining dating sites and the casual consumerism of love. In this piece we delve into the love professionals and all its components.

After the professional singles wranglers pair you with a match that becomes a significant other, the 'happily ever after' does not immediately start. Not before the question of marriage is brought up. With marriage, like businesses, it's best to invoice your expenses to protect your interest (in your significant other).

First expense, engagement ring.

Diamonds were too rare and expensive for those of lesser means to afford until the discovery of African diamond mines in the 1870s. The De Beers Company was the sole owner and operator of these newly discovered mines in South Africa. In the 1930s, when demand for diamond rings declined in the U.S. during hard economic times, the De Beers Company began an aggressive marketing campaign using photographs of glamorous movie stars swathed in diamonds. Within three years, the sales of diamonds had increased by 50 percent.

In 1947, De Beers launched its now classic slogan, "A Diamond is Forever." This spurred even more sales. The implied durability of a diamond conveyed the meaning in the American psyche that marriage is forever. A diamond's purity and sparkle have now become symbols of the depth of a man's commitment to the woman he loves in practically all corners of the world.
In 1992, the average cost of a diamond engagement ring was $1,500. Today, the average cost is closer to $5,000.

The American Gem Society

Engagement rings, from my understanding, are as American of a tradition as baseball and apple pie. Many countries around the world and even civilizations, outside of the super wealthy, in history, have not realized the importance of buying a hefty priced diamond ring for an engagement.

When there is still a wedding,  a wedding party,  and countless other expenses before the actual marriage.